TV Spot (2011)
Generali and Ardaf got together. And so did Joaquin Urbina and me, with 30 romanian musicians in Bucharest. Classic ones representing evergreen Generali values, the newly comers fresh air from Ardaf.
Inspired by the traditional Anda Calugareanu's sets from the 60's we composed the scenery with five movable scaffolds-stages each designed to suit a specific group of instruments-musicians (strings, winds and percussion from the classic line-up followed by an indie-rock and finally electro band) and moved around by the "invisible" white men and women.
All that spiced with romanian "lost in traslation" and a really nice team. Incredible experience from the beginning till the end.
agency CAP BUCAREST
productio MME BUCAREST, THE LIFT
direction JOAQUIN URBINA
original music CRISTIAN STEFANESCU
postproduction MME BUCAREST